Outcome of the week 12

The marketing group finished the after sales marketing plan with new Campaign update. We created a campaign on social media that Ursuk Oy could use to inform their customers about the new tracking system innovation. We send the updated version of the after sales marketing plan to marketing manager so that he has time to read it before our next PO meeting. After finishing the after sales marketing plan we started to prepare ourselves to the meeting as well which is on 28.3.

Technical group has planned production execution and the way which would be best for Ursuk. We will be asking Ursuk's opinion about the plan and some details in meeting.

PO-meeting Friday 3.3.2017

We had PO-meeting where we discussed about the current situation of the project.

Marketing manager was happy with our plan and he gave us a new task about marketing campaign. Now we need to plan a campaign to help Ursuk reach existing customers. We are going to execute this throughout social media, retailers, e-mails etc.

Another team got a mission concerned with adhesives and how to test them easily as possible without using mechanical testing devices. Now we are searching for information and we also contacted Kiilto oy, which is one of the  biggest adhesives producer in Finland. Next week we are going to our school lab to test a couple of samples.

You can read articles related to our task here:

http://www.plastverarbeiter.de/ai/resources/f854e3967b2.pdf  Ultrasonic testing

https://www.iggesund.com/globalassets/iggesund-documents/rm-pdfer/2.-surface-and-appearance/gluability_en.pdf    Easy mechanical testing

The main outcome of week 6

The main outcome of week 6 was the meeting with our PO and NordicId at Ursuk. After presentations and discussion we need to do some small changes to our after sales marketing plan and tracking system plan.

In our after sales marketing plan we need to concentrate more on our existing customers instead of getting new customers. Some small changes need to be made to the marketing messages that we had planned for the company. We also need to have a new meeting with Ursuk to test try the marketing message with their computers and systems.

What comes to the technical part, we are going to get some equipment's from NordicId and we planned to do small scale test on the product line. We thought that it may be easy to do the small scale but combining it to with Ursuk's systems may probably cause some stress.

We are also planning poster which is needed at the final show. We are waiting material from Ursuk and researching what program would be best for us to create A0 size poster.

The main outcome of the week 5

The main outcome of the week was to finish our after sales marketing plan and tracking system plan. After finishing both plans we started to prepare for our meeting with the PO.

The PO meeting is today 7.2 at Ursuk where we are going to present our plans with the help of NordicID.

The main outcome of the week 4

Jutta, Anni and Noora has been doing the After sales marketing plan in its official from. We have been working with the plan every Tuesday and Friday. The deadline for the plan is on 31^st January. On 7^th February the whole group has a meeting with Ursuk Oy where the after sales marketing plan is also presented. After the feedback from the Ursuk we will make the needed changes.

The current SWOT. Possible changes are still to be made.

The other half of the team, Kimmo, Eemeli, Pasi, Perttu and Henri, have made plan about production execution. It contains techinal aspect about tracking system. How the production is going to be done, how the suits are going to be tracked and how this affect to final customer. We have same deadline as above and going to participate in the same meeting. Let see what Ursuk says.

Heikki has been organizing meetings and projects between nordic id and ursuk.

Sprint plan

Our plan is to have almost ready plan in its final form until 31.1. We have the next PO-meeting in 7.2 were we will be presented our plans to the PO and make possible changes.


Anni, Noora and Jutta are making the after sales marketing plan and Perttu, Kimmo, Henri, Eemeli, Pasi and Heikki are making the tracking system plan.

Capstone pitch evaluation

Forum Marinum

Problem or need 4

The problem was very well addressed and detailed, the main purpose of the project is to develop a method capable of attracting more customers to the museum.

Market area 4

Customer area was defined clearly.

Solution 4

Solution was also very well explained, the project group is planning to create 3D-model software to make the history of war ships more interesting for customers.

Oral presentation 3

The presentation was good, body language was peaceful and pictures were clear. The only minus is that performers did run out of time and couldn’t finish the pitch.

Outcome of the project 4

It seems the project group has clear vision and plans about the prototype.

BTJ, closer to the customer

Problem or need 1

The problem wasn’t clearly told like in other presentations, even the jury said that there was some lack of understanding the problem.

Market area 2

The presentation gave an image that the project is targeting customers from different companies.

Solution 2

This was not clearly explained either, but it seems that the project group is planning to create software which makes interact between companies and customers smoother.

Oral presentation 3

Although the problem and the solution were somewhat difficult to understand, the performer talked clearly and loud enough.

Outcome of the project 2

The vision about the prototype seems not to be crystal clear at the moment. Because the problem and solution were fairly confusing for the audience, the outcome of the project was hard to understand.