Our project is to create a tracking system and an
aftersales marketing plan for Ursuk. The group is divided in two, first group
will do the tracking system and the second group will do the after sales marketing
plan. Heikki is our project manager and he will be part of both groups and also
in charge of communicating with PO.
Tracking system (Perttu, Kimmo, Eemeli, Pasi, Henri,
Katharina)
The goal is for Ursuk and the customer to be able to
track their suit/product from the scratch.
The plan is to put tags in each working station and
the chip in the suit (the chip will be attached immediately at the first
station).
The tags will tell where the chip is going and also
give information about the suit. Customer will also know at what stage the suit
is and when it will be ready.
This will be done with the help of group members from
NordicID.
After sales
marketing plan (Anni, Jutta, Noora)
The plan is to get the customer to sign in to a client
register so that he can register his suit there. This way after sales marketing
is possible and contacting the customer is easy.
How to get the customer to register his suit? -Give
him a list of pros:
- Guarantee information and receipt
- Suit information
- Contact information to Ursuk services
- Maintenance service
- Additional sales (oheistuotteet) that suit well with customer’s product
Information paper with the suit. “Did you remember to
sign up?” *List of pros here*
After the suit is send to the customer, they will get
an automatic message asking if they have been happy with the suit/product.
Automatic message (e-mail) will include a survey. Survey can give a valuable
information about the client and makes after sales marketing possible in the
future. What is the estimated time to send the message?
Survey?
- How often do you use the suit?
- In which activities do you use the suit?
- In which conditions do you use the suit?
- Link to maintenance
Next message will be send according to survey results.
For example, if the customer is using the suit often for diving, the message
will include information about maintenance service and information about
additional products that might be useful for the customer.
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