After sales marketing

The plan is to get the customer to sign in to a client register so that he can register his suit there. This way after sales marketing is possible and contacting the customer is easy.

How to get the customer to register his suit? -Give him a list of pros:

- Guarantee information and receipt

- Suit information

- Contact information to Ursuk services

- Maintenance service

- Additional sales (oheistuotteet) that suit well with customer’s product

Information paper with the suit. “Did you remember to sign up?” *List of pros here*

After the suit is send to the customer, they will get an automatic message asking if they have been happy with the suit/product. Automatic message (e-mail) will include a survey. Survey can give a valuable information about the client and makes after sales marketing possible in the future. What is the estimated time to send the message? 

Survey?

- How often do you use the suit?

- In which activities do you use the suit?

- In which conditions do you use the suit?

- Link to maintenance

Next message will be send according to survey results. For example, if the customer is using the suit often for diving, the message will include information about maintenance service and information about additional products that might be useful for the customer.