tiistai 22. marraskuuta 2016

Secondary research


We decided to do research about user's experience with Ursuit products, mainly with suit. We couldn't find any bad experience. Most results were some kind of forums where people with same spirit shares their thoughts. It was great to see that there where almost no bad experience with products. Only minor issues with side products.

This link which we found was great database for beginners and there are also videos which helps the user to dress up. We still think that Ursuit's own webpage is the best place to find information about the company. But for other peoples opinions it's good to browse some forums and see if it helps.


“Suit up”


Ursuk has developed its products with new technological innovations, which means that today’s suits are increasingly lightweight, comfortable, and durable due to the individual demands of different activities. Functionality of the dry suits is Ursuk’s top priority and this can be seen in the company’s approach to all aspects of the business. Ursuk’s produces tailor-made suits for every need imaginable. The quality of the products always comes first. Ursuk core market is within Europe. Our minimum order is one item, so our business is very much about serving the individual client. Ursuk is developing a new breathable diving suit which would solve dry suit problems.

 “Suits you”

The article “Suits you” explains how the company Ursuk was founded. The business was founded in the mid 1960s by the current manager’s father. The core idea was to produce perfectly functioning suits capable of sustaining extreme conditions in cold water and rough areas. Today Ursuk has three main products: diving dry suits, constant wear immersion suits and sailing dry suits.
The main client base is divided into three categories:

·        Authorities, such as police and firemen
·        Military customers
·        Amateur divers

Links:

http://scubafiend.com/store/man/ursuit-finland



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