The Showroom 18.4

We had Showroom event on tuesday 18.4 where we got to introduce our project with Ursuk to the jury. The event itself was very nice and all Capstone 2017 groups were there to introduce their projects so atmosphere was very inspiring and we also get to familiarizes ourselves with what others have accomplish with their projects.

After the Showroom event we made evaluation of our group and of each member in it. We also needed to evaluate our PO.

 

Outcome of the week 14

The marketing group started to work with cost analysis of the after sales marketing plan. PO was especially interested in costs of website changes and video editing. We contacted media students of Turku University of Applied Sciences and asked if they would be interested to do video editing for Ursuk. We also contacted the company called The Firma which is run by IT students, and asked if they could help Ursuk with the websites and if so, how much it would approximately cost. We are waiting for the answers and continue the cost analysis based on those. If we still haven't heard anything about The Firma next week, we will go to visit their office and see if we can get answers there.

PO meeting 28.3

We had a meeting with our PO on Tuesday 28.3. Marketing group presented the new part of the after sales marketing plan which included a social media campaign and how to inform retailers about the new tracking system innovation. Marketing manager was happy with our work and he was very interested about the idea of creating a viral video about the tracking system and some their other products as well. Our next job is to contact some media students from our school who could help Ursuk Oy by editing some videos for them. The other thing we need to do is to make some sort of cost analysis to the after sales marketing plan. Our PO would like to know approximately how much time and money it would cost them to make the needed changes that we have suggested in our after sales marketing plan.

Outcome of the week 12

The marketing group finished the after sales marketing plan with new Campaign update. We created a campaign on social media that Ursuk Oy could use to inform their customers about the new tracking system innovation. We send the updated version of the after sales marketing plan to marketing manager so that he has time to read it before our next PO meeting. After finishing the after sales marketing plan we started to prepare ourselves to the meeting as well which is on 28.3.

Technical group has planned production execution and the way which would be best for Ursuk. We will be asking Ursuk's opinion about the plan and some details in meeting.

PO-meeting Friday 3.3.2017

We had PO-meeting where we discussed about the current situation of the project.

Marketing manager was happy with our plan and he gave us a new task about marketing campaign. Now we need to plan a campaign to help Ursuk reach existing customers. We are going to execute this throughout social media, retailers, e-mails etc.

Another team got a mission concerned with adhesives and how to test them easily as possible without using mechanical testing devices. Now we are searching for information and we also contacted Kiilto oy, which is one of the  biggest adhesives producer in Finland. Next week we are going to our school lab to test a couple of samples.

You can read articles related to our task here:

http://www.plastverarbeiter.de/ai/resources/f854e3967b2.pdf  Ultrasonic testing

https://www.iggesund.com/globalassets/iggesund-documents/rm-pdfer/2.-surface-and-appearance/gluability_en.pdf    Easy mechanical testing

The main outcome of week 6

The main outcome of week 6 was the meeting with our PO and NordicId at Ursuk. After presentations and discussion we need to do some small changes to our after sales marketing plan and tracking system plan.

In our after sales marketing plan we need to concentrate more on our existing customers instead of getting new customers. Some small changes need to be made to the marketing messages that we had planned for the company. We also need to have a new meeting with Ursuk to test try the marketing message with their computers and systems.

What comes to the technical part, we are going to get some equipment's from NordicId and we planned to do small scale test on the product line. We thought that it may be easy to do the small scale but combining it to with Ursuk's systems may probably cause some stress.

We are also planning poster which is needed at the final show. We are waiting material from Ursuk and researching what program would be best for us to create A0 size poster.

The main outcome of the week 5

The main outcome of the week was to finish our after sales marketing plan and tracking system plan. After finishing both plans we started to prepare for our meeting with the PO.

The PO meeting is today 7.2 at Ursuk where we are going to present our plans with the help of NordicID.

The main outcome of the week 4

Jutta, Anni and Noora has been doing the After sales marketing plan in its official from. We have been working with the plan every Tuesday and Friday. The deadline for the plan is on 31^st January. On 7^th February the whole group has a meeting with Ursuk Oy where the after sales marketing plan is also presented. After the feedback from the Ursuk we will make the needed changes.

The current SWOT. Possible changes are still to be made.

The other half of the team, Kimmo, Eemeli, Pasi, Perttu and Henri, have made plan about production execution. It contains techinal aspect about tracking system. How the production is going to be done, how the suits are going to be tracked and how this affect to final customer. We have same deadline as above and going to participate in the same meeting. Let see what Ursuk says.

Heikki has been organizing meetings and projects between nordic id and ursuk.

Sprint plan

Our plan is to have almost ready plan in its final form until 31.1. We have the next PO-meeting in 7.2 were we will be presented our plans to the PO and make possible changes.


Anni, Noora and Jutta are making the after sales marketing plan and Perttu, Kimmo, Henri, Eemeli, Pasi and Heikki are making the tracking system plan.

Capstone pitch evaluation

Forum Marinum

Problem or need 4

The problem was very well addressed and detailed, the main purpose of the project is to develop a method capable of attracting more customers to the museum.

Market area 4

Customer area was defined clearly.

Solution 4

Solution was also very well explained, the project group is planning to create 3D-model software to make the history of war ships more interesting for customers.

Oral presentation 3

The presentation was good, body language was peaceful and pictures were clear. The only minus is that performers did run out of time and couldn’t finish the pitch.

Outcome of the project 4

It seems the project group has clear vision and plans about the prototype.

BTJ, closer to the customer

Problem or need 1

The problem wasn’t clearly told like in other presentations, even the jury said that there was some lack of understanding the problem.

Market area 2

The presentation gave an image that the project is targeting customers from different companies.

Solution 2

This was not clearly explained either, but it seems that the project group is planning to create software which makes interact between companies and customers smoother.

Oral presentation 3

Although the problem and the solution were somewhat difficult to understand, the performer talked clearly and loud enough.

Outcome of the project 2

The vision about the prototype seems not to be crystal clear at the moment. Because the problem and solution were fairly confusing for the audience, the outcome of the project was hard to understand.

Updated project plan

Our project is to create a tracking system and an aftersales marketing plan for Ursuk. The group is divided in two, first group will do the tracking system and the second group will do the after sales marketing plan. Heikki is our project manager and he will be part of both groups and also in charge of communicating with PO.

Tracking system (Perttu, Kimmo, Eemeli, Pasi, Henri, Katharina)

The goal is for Ursuk and the customer to be able to track their suit/product from the scratch.

The plan is to put tags in each working station and the chip in the suit (the chip will be attached immediately at the first station).

The tags will tell where the chip is going and also give information about the suit. Customer will also know at what stage the suit is and when it will be ready.

This will be done with the help of group members from NordicID.

After sales marketing plan (Anni, Jutta, Noora)

The plan is to get the customer to sign in to a client register so that he can register his suit there. This way after sales marketing is possible and contacting the customer is easy.

How to get the customer to register his suit? -Give him a list of pros:

• Guarantee information and receipt
• Suit information
• Contact information to Ursuk services
•  Maintenance service
• Additional sales (oheistuotteet) that suit well with customer’s product

Information paper with the suit. “Did you remember to sign up?” *List of pros here*

After the suit is send to the customer, they will get an automatic message asking if they have been happy with the suit/product. Automatic message (e-mail) will include a survey. Survey can give a valuable information about the client and makes after sales marketing possible in the future. What is the estimated time to send the message?

Survey?

• How often do you use the suit?
• In which activities do you use the suit?
• In which conditions do you use the suit?
• Link to maintenance

Next message will be send according to survey results. For example, if the customer is using the suit often for diving, the message will include information about maintenance service and information about additional products that might be useful for the customer.

Lean Canvas

After sales marketing

The plan is to get the customer to sign in to a client register so that he can register his suit there. This way after sales marketing is possible and contacting the customer is easy.

How to get the customer to register his suit? -Give him a list of pros:

- Guarantee information and receipt

- Suit information

- Contact information to Ursuk services

- Maintenance service

- Additional sales (oheistuotteet) that suit well with customer’s product

Information paper with the suit. “Did you remember to sign up?” *List of pros here*

After the suit is send to the customer, they will get an automatic message asking if they have been happy with the suit/product. Automatic message (e-mail) will include a survey. Survey can give a valuable information about the client and makes after sales marketing possible in the future. What is the estimated time to send the message? 

Survey?

- How often do you use the suit?

- In which activities do you use the suit?

- In which conditions do you use the suit?

- Link to maintenance

Next message will be send according to survey results. For example, if the customer is using the suit often for diving, the message will include information about maintenance service and information about additional products that might be useful for the customer.

moodboard

Here is our moodboard for the project in pinterest, check it out!

https://fi.pinterest.com/heikki0003/ursuk-project/

The ideas that we're trying to develop are:

Chip tracking system for the suits, cooperation with nordic ID

after sales marketing with questionnaire for customers




The reason why we choose those two ideas was that they seem to be at the moment the most realistic ones. For the tracking chip, we have to cooperate with Nordic ID and ask their opinion about the chips and chip vs. qr-code opposition. Another thing that we have to consider is the budget for the chips.


Another idea was after sales marketing where the customer have to register on the Ursuit website. Via website they could get information for the maintenance and repairment of the suits and also additional products. On thing we have to think how to connect the chips and codes to web-based database.

Idea tree

Mind map

Secondary research

We decided to do research about user's experience with Ursuit products, mainly with suit. We couldn't find any bad experience. Most results were some kind of forums where people with same spirit shares their thoughts. It was great to see that there where almost no bad experience with products. Only minor issues with side products.

This link which we found was great database for beginners and there are also videos which helps the user to dress up. We still think that Ursuit's own webpage is the best place to find information about the company. But for other peoples opinions it's good to browse some forums and see if it helps.

“Suit up”

Ursuk has developed its products with new technological innovations, which means that today’s suits are increasingly lightweight, comfortable, and durable due to the individual demands of different activities. Functionality of the dry suits is Ursuk’s top priority and this can be seen in the company’s approach to all aspects of the business. Ursuk’s produces tailor-made suits for every need imaginable. The quality of the products always comes first. Ursuk core market is within Europe. Our minimum order is one item, so our business is very much about serving the individual client. Ursuk is developing a new breathable diving suit which would solve dry suit problems.

 “Suits you”

The article “Suits you” explains how the company Ursuk was founded. The business was founded in the mid 1960s by the current manager’s father. The core idea was to produce perfectly functioning suits capable of sustaining extreme conditions in cold water and rough areas. Today Ursuk has three main products: diving dry suits, constant wear immersion suits and sailing dry suits.

The main client base is divided into three categories:

·        Authorities, such as police and firemen

·        Military customers

·        Amateur divers

Links:

Suits you: http://www.europeanoilandgas.co.uk/article-page.php?contentid=7397&issueid=243

Suit up: http://www.shippingandmarine.co.uk/article-page.php?contentid=12845&issueid=391

http://scubafiend.com/store/man/ursuit-finland

Ursuit stakeholders

Ideana sidosryhmien tapaamiselle on saada heiltä tietoa pukujen jälleenmyynnistä. Tapaamisen ei tarvitse välttämättä tapahtua fyysisesti, vaan riittää että yhteyttä otetaan puhelinitse haastattelemalla. Asiat joista voidaan keskustella, ovat mm.

-asiakkaiden yhteydenotot jälleenmyyjiin pukuihin liittyen

-mitä parannusehdotuksia asiakkailta on mahdollisesti tullut

-jos mahdollista, olisi hyvä saada kontakti pukujen käyttäjiin

-keskitytään jälkimarkkinointiin sekä pukujen jäljittämiseen sekä rekisteröimiseen

-yksi iso sidosryhmä myös puolustusvoimat, johon yhteydenotto myös mahdollista

Comment about idea tree

We decided to comment on Sonar's blog post about their idea tree:

"You have found very good key point and your tree is very clear! It's good that the main points are simple and there are not too many items."

Most interesting peer group blog

KleenU X220, blog looks sleek and well made also the tree on the background is a nice touch. The most interesting thing on the blog however, is their secondary research. This article describes how using soap to wash your hands actually increases the amount of bacteria in your hands, when compared to only washing your hands with soap. The article itself is interesting and actually relates nicely to the subject of the project.